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[USER=545]@Rick Buffkin[/USER] Yes, Yes, and Yes!! For everyone here, there is new technology in this space that is new and improved. But it doesn't matter if the leadership is not bought in. The fact is, many dealers are afraid to switch CRM with the "Head Trash" that CRM is CRM and since managers may not enforce the right activity in their current CRM, why consider switching even if there is something better. I have been in 2 industries and this is my 3rd start up in 15 years. I am a CRM advocate and have grown every start up in using CRM. It's been my heart in business. Communication has changed and while everyone is stresses phone calls and emails, customers are less likely to communicate that way today. That is doing the task to do the task vs doing the task to get engagement. When or if anyone switches a CRM, it is the opportunity to change the culture of the store. Any CRM can handle phone calls and emails, but today you need to think about Texting, Personalized Video and Artificial Intelligence. These are Engagement tools everyone needs to use in 2020 to get 70% engagement rates. That's the opportunity to change culture and create Buy In.CRM is NOT CRM today. It's like saying a phone is a phone. Well, you can't compare a flip phone(old CRM built 15 years ago) to a IPhoneX. Technology has evolved in this space.
[USER=545]@Rick Buffkin[/USER] Yes, Yes, and Yes!! For everyone here, there is new technology in this space that is new and improved. But it doesn't matter if the leadership is not bought in. The fact is, many dealers are afraid to switch CRM with the "Head Trash" that CRM is CRM and since managers may not enforce the right activity in their current CRM, why consider switching even if there is something better.
I have been in 2 industries and this is my 3rd start up in 15 years. I am a CRM advocate and have grown every start up in using CRM. It's been my heart in business. Communication has changed and while everyone is stresses phone calls and emails, customers are less likely to communicate that way today. That is doing the task to do the task vs doing the task to get engagement. When or if anyone switches a CRM, it is the opportunity to change the culture of the store. Any CRM can handle phone calls and emails, but today you need to think about Texting, Personalized Video and Artificial Intelligence. These are Engagement tools everyone needs to use in 2020 to get 70% engagement rates. That's the opportunity to change culture and create Buy In.
CRM is NOT CRM today. It's like saying a phone is a phone. Well, you can't compare a flip phone(old CRM built 15 years ago) to a IPhoneX. Technology has evolved in this space.
