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Two Options1 - Set up "tracking" domains with redirects to pass the referrer.2 - Create medium based landing pages that will refer traffic to your main site,on its own domain.Perfect world you would have landing pages on its own domain that matches thesource. For example if you ran an ad with used cars under 10K you would advertisemydealerunder10k.com ad have a compelling call to action and units displayed therewith referral links to other areas of your website. But that can and will causetracking problems if not set up properly.From watching live stats from a couple dealers I work with who use and only advertisea "Group" url the referrers are less than 3% to their main properties.
Two Options
1 - Set up "tracking" domains with redirects to pass the referrer.
2 - Create medium based landing pages that will refer traffic to your main site,
on its own domain.
Perfect world you would have landing pages on its own domain that matches the
source. For example if you ran an ad with used cars under 10K you would advertise
mydealerunder10k.com ad have a compelling call to action and units displayed there
with referral links to other areas of your website. But that can and will cause
tracking problems if not set up properly.
From watching live stats from a couple dealers I work with who use and only advertise
a "Group" url the referrers are less than 3% to their main properties.
