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Paul is taking the tougher route, but probably the more true route. No matter how good your site host is, they might have a particular area of their analytics slightly screwy. One easy way to see if you're getting close to the right numbers is to install 1 or 2 extra analytics packages on your site: Google is a good free one, and the other decent ones typically cost some money.If you've got the analytics, you can really gauge what is going on, but you usually have to dig deep. Just sticking to one big overview report is not deep enough.Your site host should already have a referrer report that shows whether a visitor is coming from a search engine and which search engine....at a minimum. Some will even tell you what they searched for to find you. If you are using SEM with your site host, then they should be able to also show you how many customers are coming from paid search and how many are coming from organic search.The best way to track results is to rely on the analytics and don't make your customers jump through hoops just so you can track things. That means - don't change your domain or phone number - that's expirimentation that isn't necessary.
Paul is taking the tougher route, but probably the more true route. No matter how good your site host is, they might have a particular area of their analytics slightly screwy. One easy way to see if you're getting close to the right numbers is to install 1 or 2 extra analytics packages on your site: Google is a good free one, and the other decent ones typically cost some money.
If you've got the analytics, you can really gauge what is going on, but you usually have to dig deep. Just sticking to one big overview report is not deep enough.
Your site host should already have a referrer report that shows whether a visitor is coming from a search engine and which search engine....at a minimum. Some will even tell you what they searched for to find you. If you are using SEM with your site host, then they should be able to also show you how many customers are coming from paid search and how many are coming from organic search.
The best way to track results is to rely on the analytics and don't make your customers jump through hoops just so you can track things. That means - don't change your domain or phone number - that's expirimentation that isn't necessary.
