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My example isn't that extreme. It happens quite often, and was the same issue even before this whole Internet thing existed - it was just more accepted before because we didn't have analytics back then.Location is a HUGE source! I can't think of a better way to brand and advertise than to put your physical presence in someone's face. Step outside of the auto industry for a minute and think of the last time you knew something existed because you drove by it. Maybe you didn't buy something at that place, but you know where it is and might think of it when you're in the market for something that place might offer.7-11 doesn't have to "advertise" in the traditional sense - their locations do that for them. When was the last time you saw a Starbucks ad? Why are the most successful dealer principles more interested in real estate than what happens in the car industry?
My example isn't that extreme. It happens quite often, and was the same issue even before this whole Internet thing existed - it was just more accepted before because we didn't have analytics back then.
Location is a HUGE source! I can't think of a better way to brand and advertise than to put your physical presence in someone's face. Step outside of the auto industry for a minute and think of the last time you knew something existed because you drove by it. Maybe you didn't buy something at that place, but you know where it is and might think of it when you're in the market for something that place might offer.
7-11 doesn't have to "advertise" in the traditional sense - their locations do that for them. When was the last time you saw a Starbucks ad?
Why are the most successful dealer principles more interested in real estate than what happens in the car industry?
