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Yesterday Chintan Talati ( @chintantalati ) followed me on twitter. He's TrueCar's Director of Media Relations/ Corporate Communications and I almost feel sorry for the poor bastard. He says he wasn't responsible for YouTube quashing Jerry's first video. That tells me the decision was made without consulting with their in-house PR expert. Bad move.I started thinking about what Crisis Management 'model' could be applied to TrueCar's problem. Few are applicable because most deal with a mistake. You can fix a mistake, you can fire a few people, and you can show the world that you know how to solve problems. That doesn't fit here because TrueCar's entire business model is the problem. Then it hit me; TOBACCO.The tobacco industry's business model is to sell a product that, over a number of years, will kill the folks that buy it. And society suffers - even those that don't buy tobacco. Isn't this exactly what TrueCar is being accused of? If they follow the tobacco crisis management program, they'll say there's no PROOF that they are killing the industry. Maybe they'll even trot out a study or two claiming they do no harm. I hope dealers are smart enough to see the truth.
Yesterday Chintan Talati ( @chintantalati ) followed me on twitter. He's TrueCar's Director of Media Relations/ Corporate Communications and I almost feel sorry for the poor bastard. He says he wasn't responsible for YouTube quashing Jerry's first video. That tells me the decision was made without consulting with their in-house PR expert. Bad move.
I started thinking about what Crisis Management 'model' could be applied to TrueCar's problem. Few are applicable because most deal with a mistake. You can fix a mistake, you can fire a few people, and you can show the world that you know how to solve problems. That doesn't fit here because TrueCar's entire business model is the problem. Then it hit me; TOBACCO.
The tobacco industry's business model is to sell a product that, over a number of years, will kill the folks that buy it. And society suffers - even those that don't buy tobacco. Isn't this exactly what TrueCar is being accused of? If they follow the tobacco crisis management program, they'll say there's no PROOF that they are killing the industry. Maybe they'll even trot out a study or two claiming they do no harm. I hope dealers are smart enough to see the truth.
