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So, I continue to see degradation of my TrueCar leads. Most sources are weak on a good day, but the USAA and a few others were perennial performers. My close rates are dropping and more just don’t respond. Many that can be contacted are irritated that their phone starts to blow up and they tune out because they didn’t expect it.

Likewise, the employee benefit sites must be getting promoted, as the numbers jumped and they “were just looking at the new offering from their job”.

TrueCar rep tell me they know they have an issue, but will the giant cruise ship, SS TrueCar turn a different direction anytime soon?

Anyone else seeing this trend?

Thanks,

Bill