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Well according to TrueCar's own press release (Oct 2019), and I quote:


"For the sixth year in a row, TrueCar and its affinity partners are the most visited and most useful independent websites among new-vehicle buyers. For the eighth year in a row, TrueCar and its affinity partners have driven the most dealer showroom visits among independent sites. Over the past eight years, TrueCar has been found to be most useful for its pricing content among independent sites."


Those claims are  according to J.D. Power’s 2019 New Autoshopper Study.  Is that spin city or is that a legit claim? 


In Nebraska, we are on a monthly flat rate fee.  Our Missouri stores were on the pay-per-sold model but we have since cancelled at those stores.  We are not closing that high (between 5 and 10% monthly) but are selling enough that our cost per sale is lower than what the pay-per-model was.  We can be better with handling leads...