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We were apparently never fortunate enough to get to experience the good days of TrueCar. We tried them for about 4 months a little while back and it was so horrendous that we gave up a "free" lead source.

We aren't a lead hungry dealer, but were sold on TrueCar because we were told that customers had to go through a pretty thorough process before submitting a lead which supposedly meant they were farther down the funnel.

Virtually every customer we were able to talk to told us they didn't realize they were sending in a lead and that they were just beginning their process.

We didn't sell a single one of their leads. They still tried to claim two. One was from a different source and the other was a co-buyer that we had to dig up to get a separate deal done.

As a BP store our pricing was always on the low end of the scale, so we should have had plenty of good leads if they were to be had.

In their only defense, we are in a pretty rural market, so it's possible we just weren't a good fit.