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It's disappointing because one of the benefits of TrueCar was being able to collect a ton of names and email addresses for us to market to whether we sold them a car or not.


As more and more OEMs are moving towards ad pricing standards (Mazda and Cadillac so far this year) I'm surprised they'd make that decision.


Oh well, just makes it easier for me to talk my soon to be new boss into dropping them next month.