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So, just a thought. I am thoroughly enjoying reading the perspectives of all of you who have far more advertising/retail/auto industry experience than I, but...As a BDC person, when working leads for a dealer, I did not like the practice of a couple of lead providers who kept the prospect email address to themselves and used an "alias". One was (and is) a text lead provider. Here is a question that you might want to ask True Cars when deciding whether to opt-in or out. Is there a time limit after which the "alias" email becomes invalid? The text lead provider I spoke of has that happen after 30 days. If you do not establish contact within 30 days of the lead submission, it is worthless. For present and future marketing.Also, an observation from a Day1 member, the threads on these topics are absolutely amazing and I look forward to reading each and every one!
So, just a thought. I am thoroughly enjoying reading the perspectives of all of you who have far more advertising/retail/auto industry experience than I, but...
As a BDC person, when working leads for a dealer, I did not like the practice of a couple of lead providers who kept the prospect email address to themselves and used an "alias". One was (and is) a text lead provider. Here is a question that you might want to ask True Cars when deciding whether to opt-in or out. Is there a time limit after which the "alias" email becomes invalid? The text lead provider I spoke of has that happen after 30 days. If you do not establish contact within 30 days of the lead submission, it is worthless. For present and future marketing.
Also, an observation from a Day1 member, the threads on these topics are absolutely amazing and I look forward to reading each and every one!
