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At the end of the day, is it better to have a masked email that responds or an fake email that bounces? As much as TrueCar is frustrating, they send us people that can buy? They probably aren't going away anytime soon, so, as long as they are productive, I'm working to find a way to maximize their effectiveness. Interestingly, there are some TC lead sources that don't produce. But, I don't have to pay for them either.