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To be clear, you are saying that dealers are feeding ACTUAL TRANSACTION DATA back to TrueCar? I am not talking about the price of the vehicle on their website. I am talking about the details of the actual transaction.So the vehicle is on the website for $20,000. Anyone with a desire can find out what every like vehicle is priced at by scrubbing website data, paying for a feed, looking on any number of 3rd party sites etc. BUT, the vehicle on the website is actually sold for $20,000 less a $5,000 trade allowance that had a $4.000 ACV which makes the NET sale amount $19,000. The only way TrueCar gets this data is from the dealer......or they don't really have it.
To be clear, you are saying that dealers are feeding ACTUAL TRANSACTION DATA back to TrueCar? I am not talking about the price of the vehicle on their website. I am talking about the details of the actual transaction.
So the vehicle is on the website for $20,000. Anyone with a desire can find out what every like vehicle is priced at by scrubbing website data, paying for a feed, looking on any number of 3rd party sites etc. BUT, the vehicle on the website is actually sold for $20,000 less a $5,000 trade allowance that had a $4.000 ACV which makes the NET sale amount $19,000. The only way TrueCar gets this data is from the dealer......or they don't really have it.
