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When are the rest of the dealers going to wake up and realize TrueCar is not your friend? Now they have partnered with a finance company and it's only a matter of time before they offer service contracts. Be no place left for dealers to make a profit. The more TrueCar makes, the more they advertise. The more they advertise, the larger their customer base grows. These are customers that would be dealing directly with your dealership instead of using TrueCar as the middleman. Baffles me that nobody gets this!
When are the rest of the dealers going to wake up and realize TrueCar is not your friend? Now they have partnered with a finance company and it's only a matter of time before they offer service contracts. Be no place left for dealers to make a profit. The more TrueCar makes, the more they advertise. The more they advertise, the larger their customer base grows. These are customers that would be dealing directly with your dealership instead of using TrueCar as the middleman.
Baffles me that nobody gets this!
