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It's crazy isn't it?And yet my Toyota dealer still doesn't see the light. They were on the program before I got here but I have stopped my Nissan dealer from going there. Save that money and place it into a much better performing ad source. Heck - take that money and increase your paid budget.If you are going to allow Zag and TrueCar to pull your transactional data - then quick bitching about low grosses and how their's no money in new cars. Dealers wonder how these services have "all the information" meanwhile they are fueling the fire and don't even know it. Maybe it's just supposed to happen.
It's crazy isn't it?
And yet my Toyota dealer still doesn't see the light. They were on the program before I got here but I have stopped my Nissan dealer from going there. Save that money and place it into a much better performing ad source. Heck - take that money and increase your paid budget.
If you are going to allow Zag and TrueCar to pull your transactional data - then quick bitching about low grosses and how their's no money in new cars. Dealers wonder how these services have "all the information" meanwhile they are fueling the fire and don't even know it. Maybe it's just supposed to happen.
