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Nice video Jerry.


I have been stressing to dealers since June to double check their inventory feeds, Cancel ZAG and quick feeding the beast.


Dealers, wake up! Edmunds TMV and TrueCar Has Your Transactional Data


Wow - I was on the phone with a dealer a few weeks ago and he told me straight up he was OK with sending his transactional data to Zag/TrueCar. As long as he gets a few deals from them each month.


Dealers - maximize your ad budget. Using these services is not to the way to do it.


AND while we are it -- Have you signed up with Edmunds.com for their leads? If so - be careful. They too want your transactional data! Edmunds use of the word perpetual in their dealer contract - The PureCar service is a direct competitor to Edmunds.com True Market Value. Edmunds.com could never get this service up off the ground due to not having sufficient transactional data. They have seen how TrueCar was going about it and decided to get in to the game by selling direct to dealers while doing their best to obtain their transactional data as well.


I'm not against our industry changing and becoming more transparent but I do NOT agree with the way they're are going about it. However, most dealers have not taken the time to truly educate themselves on technology and its effect on their business.