Jeff...Nice balancing video left to stand or fall on it's own!
"The discussion at the dealer experience becomes about the product and the dealer's value added proposition 'what we can do for you' not about the deal your going to get today I think we're seeing more and more dealers adapting that type of selling cars."
Welcome to the Age of the Internet. (anyone have an extra ticket for my dealer?)
But don't forget you get what you pay for!
I've found the happiest customers are the ones that feel they got a good deal (we still make a good profit), feel respected/appreciated, and feel the dealer is a dependable/trustworthy place to return. (most employees know these people by name, smile, chat and give a helping hand)
Contrarily, the dissatisfied customers seem to be the "I just want the car at the bottom dollar then we'll talk" people, who also never buy products or return for service. (They seem the get the involuntary shrift or just fade away).....does anyone else see this too?
TrueCar Price, Internet Department Quote, or the numbers on the floor-It's still the sales team and dealership selling the car.
If TrueCar would do the work of collating information available throughout the web into one useful tool, I don't think they would have as much push back from the community they say they are serving. However, insider information-agreed upon or not-doesn't feel right. With the limited (fairly well connected) community they are using to obtain information, TrueCar would do well to reevaluate their stance before losing the base of their business.
