Ok, so it's been awhile since I've been on DR due to the busy world of the car biz, but I was told about the uproar of TrueCar on DR by an associate and I couldn't help but disagree at all angles. Maybe I'm coming in a bit late to the "I hate TrueCar battle". Nonetheless, here I go ...
I'll make these statements:
- I never felt mislead by Zag. They came in our dealership and let us know exactly how the system worked.
- I think it's a great system for the dealer.
- I think it's great for the consumer
- I have 0 complaints with TrueCar
The way I see it is that they were smart enough to create a system that is very beneficial to the consumer. We get a ton of leads from TrueCar each month - More than any vendor. The dealer should reap the benefits of the traffic and become smart enough to take advantage of what the product can offer.
Why is this a problem? If we have the car in stock that they want. We sell it, if not, maybe we ship one in - or maybe we sell them another one. Worst case scenerio is - We lose them.
Why is everybody freaking out about them?
- They are giving the consumer rock bottom pricing.
... Who cares? Take a shot or make it up in finance!
- They are advertising you have a car that you don't have on the lot.
... So what! Let them know you don't have the car on the lot, but you will get one for them. Or something VERY similar.
Obviously, just my two cents and maybe I'm way out of the ballpark here and might start some forum debating, but I think I'm ready for it.
For now, I'm a TrueCar/Zag supporter. Convince me otherwise!
