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This is the elephant in the other room that hasn't shown it's face yet.  This is coming as sure as the sun will rise tomorrow.




Some dots you can connect on your own from their press releases:


Raises $35M http://www.truecar.com/media/references/TrueCar_Financing_July_2010.pdf


Launches ClearBook http://www.truecar.com/media/references/TrueCar_ClearBook_October_2010.pdf


Acquires Honk http://www.truecar.com/media/references/Honk_Acquisition_May_2011.pdf


Acquires ALG http://www.truecar.com/media/references/DealerTrack_ALG_August_2011.pdf


Raises $200M http://www.truecar.com/media/references/TrueCar_Financing_September_2011.pdf