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This my only concern right so far.  I checked our Zag sales for November and only 3 of them came from our backyard.  If and when this number starts to climb is when I will have to think about dropping.  I don't want people using Zag that would have bought from us anyway.  The people we are getting are coming from outside our area.  This will continue to work for us as long as that remains true. 


Ryan, I filled out a TrueCar lead using a Rochester zip code and it went to your dealership. Then TrueCar sold my lead to other third party lead providers and I started getting a bunch of e-mails from Rochester dealers. What do you think of those apples?


Jerry, these "apples" aren't MY leads.  They go to the three or so dealers that are on Zag to start with.  We only pay when they sell.  Nothing more/less.  If we don't sell you before a Rochester dealer or any other affiliated Zag customer does then we don't pay.