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Big buzz I heard at NADA was that TrueCar.com, which is owned by Zag, is using data that Zag pulls from dealers' DMS to power their values that they show to consumers. If this is true, I doubt any of the Zag dealers know about it (or approve of it).
Big buzz I heard at NADA was that TrueCar.com, which is owned by Zag, is using data that Zag pulls from dealers' DMS to power their values that they show to consumers.
If this is true, I doubt any of the Zag dealers know about it (or approve of it).
