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It is fact, Truecar is using Zag.com to get their data.  Scott Painter said it when he got something like 2 million to start Truecar.com after the failure of Zag.com.

 

I remember during the summer there were many heated blog sessions about this on ADM, were some vendors wich I will not name said they thought it was a great idea.  I said that there model is like having someone stand in front of your dealership and telling people what the dealer down the street paid for their car.

 

Using dealers data to sell them another product so they can make less money, and charge them for it.  Truecar.com, what a business.