[USER=17226]@Carsten[/USER] ,
I appreciate your insights on NLP and I'm intrigued by the potential applications to automotive websites. To further this discussion, I think it would be valuable to explore some concrete examples.
Could you share a few specific ideas of how NLP principles could be applied to automotive websites to achieve the following goals:
1) Increase engagement and create stronger emotional connections with car shoppers. For example, how specifically one could use NLP communication styles to draw shoppers in and get them excited about vehicles?
2) Facilitate task completion for the key "jobs to be done" in the car buying process. How could NLP be used in the site copy, CTAs, navigation, etc. to intuitively guide shoppers and make it easy to complete steps like comparing models, getting financing, valuing trade-ins, or scheduling a test drive?
I'm particularly interested in #2, as helping customers efficiently complete their core tasks is my primary focus. But I'm sure there are opportunities to use NLP for both engagement and task completion that I haven't thought of.
If you could provide a few examples of each, I think it would help me better understand your vision for incorporating NLP and spark some good ideas to build on. I'm excited to see what you come up with!
