[USER=7]@joe.pistell[/USER]
I get that the stores are a multi-department organization. Corporations are the same. One unit will eat another if they can just to ensure job security.
How to use NLP?
The sales people should be trained in this. It will improve their close ratio.
The website needs to be tailored to who the shop wants to target. OEM is different than Used car dealers and is different than BHPH dealers. The message is tailored and so is the design.
I see so many dealer websites that women just don't like. So, I have heard they just go into the dealer.
I used Buick ... I'm generalizing here but from the customers, it's an older crowd and many are not technical although they can manage FB and texts.
The other example, I used is Mazada. I come across a lot of fathers who buy these cars for their daughters and I know a lot of guys who go for the sportiness over a camry.
So, this ads up to how the VDP card is designed, the colors of the site, the technology level, the amount of AI/Chatbot assistance and such.
This is not just limited to the web, ads, tv commercials ... it all relates in the message and how you trigger the emotions in a person.
Like I said, the "zoom zoom" or "Dodge boys have more fun" doesn't resonate with all people. These target a certain response and some people just "don't see it", "don't get it" or "don't hear the message". These 3 are examples of NLP saying the same thing but people use a different sense to express this.
Ever notice how people talk about Mickey Mouse not having a personality? This is on purpose. He can't so that he can appeal to the largest audience.
Hmm, maybe we should pick a dealer website and critique it? I can probably give a better example of this in action.
