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[USER=17226]@Carsten[/USER], I spent a decade in a dealer group in NY as marketing dir. We sold 6000 used cars p/yr out of 3 roofs. 2/3's of my pay was on delivery counts. The payplan (and my long history in high end retail) made me laser focused on watching leads become ups become test drives, become bebacks The owner loved tech and he gave me authority and budget to take share. I recruited a small dev team and we built our own site. I listened to "the beehive" and charted its activities. IMPORTANT: When your a dev and you are that close to the beehive, you launch our site, you watch it work, you look for confirmation or failure of your thesis. The ideas that will come from the beehive will astound you. Your ideas will be 100x better than a dev expert w/o dealership experiences. You'll create and launch and iterate 100x faster AND you'll get to fight with the sales reps that hate change (why did you move the button!!)Read those emails and chats. Listen to those phone calls. Shadow the reps. Sit in the GSMs office and listen to the games adults play . Its the same all across the US.
[USER=17226]@Carsten[/USER], I spent a decade in a dealer group in NY as marketing dir. We sold 6000 used cars p/yr out of 3 roofs. 2/3's of my pay was on delivery counts. The payplan (and my long history in high end retail) made me laser focused on watching leads become ups become test drives, become bebacks
The owner loved tech and he gave me authority and budget to take share. I recruited a small dev team and we built our own site. I listened to "the beehive" and charted its activities. IMPORTANT: When your a dev and you are that close to the beehive, you launch our site, you watch it work, you look for confirmation or failure of your thesis. The ideas that will come from the beehive will astound you. Your ideas will be 100x better than a dev expert w/o dealership experiences. You'll create and launch and iterate 100x faster AND you'll get to fight with the sales reps that hate change (why did you move the button!!)
Read those emails and chats. Listen to those phone calls. Shadow the reps. Sit in the GSMs office and listen to the games adults play . Its the same all across the US.
