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Car shopper's data from Cox:

[ATTACH=full]7567[/ATTACH]


93 days and 14 hours is a byproduct of the shopping CHAOS out here. It's WHY DR failed.  The vendor universe totally under values how complex car shopping is.  The internet shopping experience blows and Its why DR failed to make an impact.


Dealers expect vendors to own this problem and 99.9% of vendor product leaders have spent zero time inside stores helping shoppers find and buy a car.