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Many, many times in that precious 93 day car shopping journey, car shoppers put in the effort but the Internet can't help them.  The chart below is a back of the napkin representation of the 3 key steps in the car shoppers journey:

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1. Car shopper decides he/she wants a new ride.
   1. Shopper begins at the top of the funnel, theres a lot to look at, questions are simple and broad.
2. Time passes, shopper's getting a short list of favorites and now the complexity of the questions goes up 100x
   1. Shopper's short list compares and juggles OEM, models, trims, packages, options, colors, miles, price and payments (i.e. credit score)
   2. The spends hours looking, but, the internet stops being helpful. The shopper has entered "THE DEAD ZONE"
   3. This precious place is the 11th hour in the shopping journey and it's exactly where a car shopper gets frustrated and wants a human product specialist to help...
3. The Jump (into the showroom) is the single most important point of measurement in the entire digital shopping journey.  It's here the shopper brings in their bushel basket of unanswered questions. 
   1. The vendor industry needs to camp out inside dealerships and harvest & categorise these questions BECAUSE they all point to what the internets fails.