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It is a storm of dealers, vendors, and OEMs causing these catastrophic consumer experiences online. Dealers ultimately have control of what their website experience is, but few understand how to view their site from a consumer perspective.Vendors err on the side of revenue. If a dealer will buy it, that's what they build.OEMs are more concerned with their brand image than whether the dealer or consumer has a good experience. If alignment around a good consumer experience existed, all three players would benefit.
It is a storm of dealers, vendors, and OEMs causing these catastrophic consumer experiences online.
Dealers ultimately have control of what their website experience is, but few understand how to view their site from a consumer perspective.
Vendors err on the side of revenue. If a dealer will buy it, that's what they build.
OEMs are more concerned with their brand image than whether the dealer or consumer has a good experience.
If alignment around a good consumer experience existed, all three players would benefit.
