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Joe, out of curiosity, how much of that traffic for cars.com is from "cars social" as opposed to actually cars.com platform traffic?Aside from time on site, what other criteria are you evaluating this by? I would be curious to know how those convert to chats/leads/calls etc.You also may want to start flirting with multichannel attribution, as I'd wager you actually see a LOT more from facebook (if running marketplace/inventory type ads).
Joe, out of curiosity, how much of that traffic for cars.com is from "cars social" as opposed to actually cars.com platform traffic?
Aside from time on site, what other criteria are you evaluating this by? I would be curious to know how those convert to chats/leads/calls etc.
You also may want to start flirting with multichannel attribution, as I'd wager you actually see a LOT more from facebook (if running marketplace/inventory type ads).
