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ASuave,

Background thoughts that fuel my madness:

1. ~20,000 surveys-at-delivery revealed 70% of all sales were on my dealer's site 3x or more prior to purchase.  chats/leads/calls are not my KPI (Key Performance Indicator), repeat visits are.
2. Divide your monthly sales by monthly unique visitors.  You about 1.5%ish?  Most stores are.  Regardless if it's 0.5% or 3%, a vast majority of your shoppers buy elsewhere.
3. Context is important.  Is your store a big fish or a little fish?*  

I am very pleased with the engagement profiles of the in-market social traffic.  Although significantly smaller, the classified referral VDP-to-VDP visitors give me great engagement signals too.

*Big fish is a high volume store, little fish is low volume.  Big fish likes to carpet bomb (billboard, radio, OTT & broadcast TV, front page of sunday sports, etc), little fish likes to snipe (retargeting, inmarket socials).  Big fish likes everything in VOLUME because they have the scale to leverage it all.  Little fish needs to buy traffic that is far more precice.

All of the classified socials are in markets, so they are excellent sniper ads.