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Dude, why did you complicate it by worrying about what/how other dealers understand or don't understand this traffic source? Let the data stand on it's own, analyze it for your ROI analysis. We all are in competition with our fellow dealers, your advantage is how you see and interpret the data and the action plan that you make from your data. Real life Example: If you and I were competitors, and -if- I highly prize the in-market social traffic and you find this traffic to be low value, this is great, we both win (I get a larger share of this audience and you shift your funds to other traffic sources you deem more productive)
Dude, why did you complicate it by worrying about what/how other dealers understand or don't understand this traffic source? Let the data stand on it's own, analyze it for your ROI analysis. We all are in competition with our fellow dealers, your advantage is how you see and interpret the data and the action plan that you make from your data.
Real life Example: If you and I were competitors, and -if- I highly prize the in-market social traffic and you find this traffic to be low value, this is great, we both win (I get a larger share of this audience and you shift your funds to other traffic sources you deem more productive)
