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I liked this comment in particular "Cars & Bids, Bring A Trailer and even eBay at times. I realize these are specialty sites for the most part. During the pandemic it felt like AutoTrader got buried in phony ads from dealers with cars that were not available. It became a lot to sift through."I think the worst part of post-covid car shopping became the very high likelihood that inventory listed online was not at the dealership, already sold, or not ready for retail. Its odd how the goal of "merchandising better" ended with frustrating the shopper as much as possible. In the pursuit of "pretend we have the most inventory" we managed to drive MANY shoppers away entirely.
I liked this comment in particular "Cars & Bids, Bring A Trailer and even eBay at times. I realize these are specialty sites for the most part. During the pandemic it felt like AutoTrader got buried in phony ads from dealers with cars that were not available. It became a lot to sift through."
I think the worst part of post-covid car shopping became the very high likelihood that inventory listed online was not at the dealership, already sold, or not ready for retail. Its odd how the goal of "merchandising better" ended with frustrating the shopper as much as possible. In the pursuit of "pretend we have the most inventory" we managed to drive MANY shoppers away entirely.
