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Yes.  The dealer participation was difficult.  Even when we had dealers signed up, we had people calling dealers to remind them to bid on the consumer's purchase.  They had to log in and place actual bids and each lead.


Later on, to get consumer's to go through with the purchase, we started charging them a refundable $100 deposit that was returned when they bought the car but this greatly reduced the number of leads.


This was over 20 years ago so I'm sure you can probably make this work now.  For one, dealers are more willing to log into websites, use tools, etc these days.