TIME TO RANT.
Post 1 of 4. Our story begins with your buyer landed a sweet low mile 22 Traverse Premier, it's loaded. It's the white one below. Look at what your shopper sees on CarGurus...
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REMEMBER, a large share of car shoppers are not car junkies, they don't know an RS trim from a Premier. All they see is they have the same Leather & roof, one is $1,200 less with 6,000 more miles.
So, your shoppers go to the VDP for more info: Check out the Features, options and packages info on both rides:
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Grrrr. Identical except "Prefered Package" on the left. WTF is a "Prefered Package"?
Oh, but "they can read the features in the comments". Yea, like 0.015% of car shoppers are going to read this mess. This is an actual copy/paste from the White Traverse:
Apple Carplay & Andriod Auto, Push Button Ignition, Backup Camera, Balance of Factory Warranty, Blind Spot Warning System, Bluetooth, Dual Power Seats, Heated Seats, Leather Seats, Moonroof, Rear Climate Package, Remote Start, FRESH ARRIVAL, AWD. Odometer is 14627 miles below market average! Iridescent Pearl Tricoat 2022 Chevrolet Traverse Premier AWD 9-Speed Automatic 3.6L V6 SIDI VVT "Bob Johnson has got your ride" At Bob Johnson Auto Group we use a third party provider for our Market Value Pricing (MVP) that is constantly polling over 70,000 advertised used vehicles hourly to ensure our customers the most competitive price. Our managers adjust our prices daily accordingly. Recent Arrival! BOB JOHNSON CHEVY-BUICK FORD only keeps / acquires the very best inventory for our pre-owned selection. The selection and reconditioning process is unmatched and has set a new standard for pre-owned dealers entirely. While we see dozens of vehicles each day, only a few "make the lot". This is one of those few! Take advantage of this clean, long-lasting vehicle today! Please verify the accuracy of information regarding the actual vehicle equipment, miles, vehicle specifications, location, and vehicle price with dealer. For more information on this vehicle, or to make an appointment call us at 315-298-5181(chevy) 315-298-5114(ford)
Additional Information
Navigation System,Front License Plate Bracket Mounting Package,Preferred Equipment Group 1LZ,Trailering Equipment,10 Speakers,AM/FM radio: SiriusXM with 360L,Bose Premium 10-Speaker Audio System Feature,Premium audio system: Chevrolet Infotainment 3 Plus,Radio data system,Radio: Chevrolet Infotainment 3 Plus System w/Navi,SiriusXM w/360L,Air Conditioning,Automatic temperature control,Front dual zone A/C,Rear air conditioning,Rear window defroster,6-Way Power Front Passenger Seat,8-Way Power Driver Seat Adjuster,Memory seat,Power driver seat,Power steering,Power windows,Remote keyless entry,Steering wheel memory,Steering wheel mounted audio controls,Four wheel independent suspension,Not Equipped w/Heated Steering Wheel,Speed-sensing steering,Traction control,4-Wheel Disc Brakes,ABS brakes,Dual front impact airbags,Dual front side impact airbags,Emergency communication system: OnStar Guidance,Front anti-roll bar,Low tire pressure warning,Occupant sensing airbag,Overhead airbag,Rear anti-roll bar,Dual SkyScape 2-Panel Power Sunroof,Power Liftgate,Brake assist,Electronic Stability Control,Auto High-beam Headlights,Delay-off headlights,Fully automatic headlights,Panic alarm,Security system,Speed control,Heavy-Duty Cooling System,Auto-dimming door mirrors,Bumpers: body-color,Heated door mirrors,Power door mirrors,Roof rack: rails only,Spoiler,Turn signal indicator mirrors,Apple CarPlay/Android Auto,Auto-dimming Rear-View mirror,Compass,Driver door bin,Driver vanity mirror,Front reading lights,Garage door transmitter,Heated Steering Wheel,Heated steering wheel,Illuminated entry,Leather steering wheel,Not Equipped w/Rear Park Assist,Outside temperature display,Overhead console,Passenger vanity mirror,Rear Park Assist w/Audible Warning,Rear reading lights,Tachometer,Telescoping steering wheel,Tilt steering wheel,Trip computer,Voltmeter,3rd row seats: split-bench,Front Bucket Seats,Front Center Armrest,Front Passenger 2-Way Power Lumbar,Heated 2nd Row Outboard Position Seats,Heated Driver & Front Passenger Seats,Heated front seats,Heated rear seats,Not Equipped w/Dr & Fr Pass Heated or Ventilated Seats,Not Equipped w/Heated Rear Outboard Seats (DISC),Perforated Leather-Appointed Seat Trim,Power Driver Lumbar Control,Power passenger seat,Ventilated Driver & Front Passenger Seats,Ventilated front seats,Passenger door bin,Hitch Guidance w/Hitch View,Trailering Assist Guidelines,Alloy wheels,Wheels: 20" Metallic Machined-Face Aluminum,Rear window wiper,Variably intermittent wipers,3.49 Axle Ratio,Apple Carplay & Andriod Auto,Push Button Ignition,Backup Camera,Balance of Factory Warranty,Blind Spot Warning System,Bluetooth,Dual Power Seats,Heated Seats,Lane Departure Warning,Leather Seats,Moonroof,Rear Climate Package,Remote Start,FRESH ARRIVAL
Summary: Guru's (and the other sites) gives near ZERO support to help your customers discover what's installed on these rides... so... create a rule for your UCM: For classified sites, key on Price, Miles and Year, because the trim and the options are meaningless.
https://www.cargurus.com/Cars/inventorylisting/viewDetailsFilterViewInventoryListing.action?sourceContext=carGurusHomePageModel&entitySelectingHelper.selectedEntity=d1521&zip=13029#listing=368968138/NONE/DEFAULT
edit: I revisited the options list on gurus for the white traverse and the option added Trailer Package to the list and there is none installed.
