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Craig,

Excellent logic progression. I totally see the mad scientist at work :)


Here's my logic progression:

VDP pollution is real

Mobile traffic is king

Mobile users love images (pinch n zoom)

OEM Window stickers communicate

--listing accuracy (shopper concludes "I know this car has these features, IDK if the other VIN has these features)

--listing authority (& the dealers desire to help)


IMO, it's win win with ZERO downside.