Reply to thread

Feature Review: AutoTrader vs CARS vs CarGurus

[ATTACH=full]8484[/ATTACH]

Used 2023 Toyota Tundra 1794 Edition CrewMax Cab 4WD  

VIN: 5TFMA5DBXPX060540

[ATTACH=full]8485[/ATTACH]

THis is NOT a one off audit, this is how it is... BY DESIGN.

FACT: On CG, PRICE SELLS, NOT THE PRODUCT.

1. If you have a loaded up VIN that's not selling, you either discount the shit out of it, of, have your inventory team list all of the features in great detail.
2. Knee-cap your competitors.  Have your UCM study Gurus from this P.O.V. and work that audience.  If you sell a lot of F150's, find Trim's that can be loss-leaders.  Place that loss leader on your F150 line and train your sales reps to demo how much better the other F150s are and sell against the loss leader. #Retail101

p.s. AutoMagic Labs system audit on this VIN: LINK

--104 noteworthy options from this VIN's Build Sheet.

--37 VERY High value options from this VIN's Build Sheet.

VDP links

[URL unfurl="true"]https://www.autotrader.com/cars-for-sale/vehicledetails.xhtml?listingId=702881237&referrer=%2Fcar-dealers%2Freno-nv-89502%2F1093389%3FlistingType%3DUSED%26makeCode%3DTOYOTA%26modelCode%3DTUNDRA&clickType=dealerInventory[/URL]

[URL unfurl="true"]https://cars.com/vehicledetail/90ec237e-720f-47b4-a689-2fee45962262/[/URL]

[URL unfurl="true"]https://www.cargurus.com/Cars/m-Dolan-Toyota-sp174494#listing=374931741/NONE/DEFAULT[/URL]