• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

From a recent COX survey of2,500 shoppers.

[ATTACH=full]8509[/ATTACH]


Takeaway: Improve your website, give your shoppers what they want:

Give highest priority to:

  1. Incentive Info
  2. Monthly Payment Calculators
  3. Finance Application
  4. Finance Approval

note: #4 is unusual, it points to low credit scores fishing for approvals