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Ryan,

I am going to exaggerate the auto marketplace SRP as I see it:

[ATTACH=full]8884[/ATTACH]

I am a merchant. Every marketplace I look I see listings that look identical. Creative merchandiser's see this as an opportunity.


---Retailing is a zero sum game (i.e. my sale takes share away from my competitors)---


Merchandising is a weapon to take share, and, Merchandising is ART with a strategy and a desired outcome. How you define your "ART with a strategy and a desired outcome" is different than mine, and together we make a market filled with choices. :)