In the mock of Silverados (above), I used stock shots to represent the 'sameness' of SRP listings (from a shoppers POV).
This is what I am referring to:
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They all look alike, so the shopper scans price and miles. The car shopper has a small window of time and they 'pogo-stick' from SRP-to-VDP-to-SRP-to-VDP. Price & Deal Buckets drive CTR.
From my POV, Merchandising strategy is to differentiate the VIN and the Dealer ---AND-- create a UX that assists the shopper's task.
I spent 3 weeks completely immersed in the world of Youtube thumbnail strategy and best practices.
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My intent was not to emulate this thumbnail work 1:1, but to understand its framework, then, map that back to auto-retail.
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My Strategy: "differentiate the VIN and the Dealer ---AND-- create a UX that assists the shopper's task"
