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Great work Danno. 

I'm working on 'Long Distance as a Merchandising theme'.  Merchandising done right, sets up the rep's discussions.   

My fav so far needs some wordsmithing:  "Coming from Afar? Schedule Your VIP Appointment"

Here's the themes for the 1st pass:

Reassurance-Focused CTAs:

• "Worth the Drive: We Make Long-Distance Shopping Easy"
• "2-Hour Drive? We'll Save You 2 Hours In-Store"
• "Distance Doesn't Matter, Your Experience Does"
• "We Respect Your Travel Time - Everything Ready When You Arrive"

Convenience-Focused CTAs:

• "Long Drive? Short Visit: Ready-to-Go Process for Distant Shoppers"
• "Remote Shoppers Welcome: Pre-Arranged Test Drives"
• "One Trip, All Done: Streamlined Process for Distance Buyers"
• "Your Time is Valuable: We'll Handle the Paperwork Before You Arrive"

Excitement/Value-Focused CTAs:

• "Make Your Journey Count: Exclusive Benefits for Distance Shoppers"
• "The Perfect Drive Home: In Your New Car"
• "Turn Your Trip into a Celebration: Drive Home in Style"
• "Travel Once, Enjoy for Years: Worth Every Mile"

Action-Oriented CTAs:

• "Coming from Afar? Schedule Your VIP Appointment"
• "Reserve Your Ready-to-Test Vehicle Now"
• "Traveling to Us? Let's Prepare Everything in Advance"
• "Click to Schedule Your Distance-Buyer Priority Service"