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Respectfully, I don't agree with the Never Buy SEO from Website Provider part.


Some can do targeted content that can help. The best are those who are including best practices as a part of their package while not selling SEO services on top of it. I believe it's the right way to do it, even if you seem to be leaving money on the table.


On the other hand, we could also say Never Buy SEO from SEO only providers because to this day, I think it's really hard to show a lift as strong as changing website providers from a sub-par to a high-end solution.


(msg me if you need names!)