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The national average for LTV is just under 4%, 3.89% to be exact. But this takes into account allot of bad websites and only a few that really blow the doors off. There is still an argument to make as to if you want more and more traffic, or quality traffic that have a higher likelihood of sending a lead.Based on home page bail outs (people that come to your home page and never click past), this percentage of visitors is still over half of the traffic to most any site. So why even calculate lead to visitor and get such a small number that is very hard to move. We have no control over home page bounces, so why measure it?The better calculation is "Search to Visitor" ratio. In other words, of all the visitors that actually make it past your home page, how many engage in an auto search? This number takes out home page bounces (many of which are probably bots or spiders that should be removed from the equation anyway) and gives us a much better Shopper Engagement score; then how many people who actually search for a car submit a lead (Search to Lead)...and if so, what was the key-word and shopping process that led him to sending a lead. Then go find more shoppers like that, and not throw money at Google ad words to increase traffic.Make sense?
The national average for LTV is just under 4%, 3.89% to be exact. But this takes into account allot of bad websites and only a few that really blow the doors off. There is still an argument to make as to if you want more and more traffic, or quality traffic that have a higher likelihood of sending a lead.
Based on home page bail outs (people that come to your home page and never click past), this percentage of visitors is still over half of the traffic to most any site. So why even calculate lead to visitor and get such a small number that is very hard to move. We have no control over home page bounces, so why measure it?
The better calculation is "Search to Visitor" ratio. In other words, of all the visitors that actually make it past your home page, how many engage in an auto search? This number takes out home page bounces (many of which are probably bots or spiders that should be removed from the equation anyway) and gives us a much better Shopper Engagement score; then how many people who actually search for a car submit a lead (Search to Lead)...and if so, what was the key-word and shopping process that led him to sending a lead. Then go find more shoppers like that, and not throw money at Google ad words to increase traffic.
Make sense?