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Jason... ahh.. we all have >50% bounce rate?  I'm 16.6% for all sources. PPC is >20% of our traffic, pull that out and 13% bounces.


Also, You use the "search to visitor" ratio, A bounce is a visitor that lands on the home page and goes no deeper. but I don't understand the logic to give up on the bounces rather than wash them out of the data.