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If you run any kind of automotive ad with the intention of selling vehicles (financing them), you NEED to run in the Special Credit category.


Otherwise you could risk getting creatives disapproved, your ad account disabled, or ultimately non-compliance.


If you wish to run advertisements outside of the special ad category, you'll have to come up with initiative angles that bring people into the dealer, without directly promoting loan opportunities. For instance - BBQ Events, Car Washes, Fundraisers, things of that nature.