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One of my many tasks is doing custom comments for all used vehicles, and I wanted to get some opinions on best practices:Generally, in the first 200 characters, I am putting something like "1 Owner, No accidents - Bluetooth, Heated Seats, Sunroof, MP3, iPod support and more - Bumper to Bumper Warranty til 06/2018 or 36000 miles"Which, I think has worked well with increasing VDP views across the various inventory propagators versus generic or canned comments.How important is condition? After the first 200 characters, I try to include something on the overall condition. Obviously, used cars are used cars and they may or may no have condition problems --- I know that used car shoppers care about condition, but can you really satisfy that through comments?
One of my many tasks is doing custom comments for all used vehicles, and I wanted to get some opinions on best practices:
Generally, in the first 200 characters, I am putting something like "1 Owner, No accidents - Bluetooth, Heated Seats, Sunroof, MP3, iPod support and more - Bumper to Bumper Warranty til 06/2018 or 36000 miles"
Which, I think has worked well with increasing VDP views across the various inventory propagators versus generic or canned comments.
How important is condition? After the first 200 characters, I try to include something on the overall condition. Obviously, used cars are used cars and they may or may no have condition problems --- I know that used car shoppers care about condition, but can you really satisfy that through comments?
