Uncle Joe Rule #211
"80% of all leads trace back to a poor web experience"
Clint,
Here's some thoughts for you, HTH.
Everyone is busy, it takes time to read.
No one reads, they scan.
Shoppers have seen dozens & dozens of pages before they for to your page, they get tired.
You want your website design to understand and embrace this behavior. I like your Popular Feaures box. It's up high, right next to the pics. This is a great start
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But, icons require a shopper to think. Almost none of these icons make sense to shoppers. Shoppers scan, so only a few of them will discover the hover over feature.
You bury the vehicle's feature list in a condensed box at the bottom of the page. FYI, it took me >30 seconds before I found it.
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Your description box is up high, right near the pics and this is why they call you.
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http://clocktowerauto.com/inventory/details/USED/Chevrolet/Tahoe/2010/Columbus/Nebraska/3066253
HTH
Joe
