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While I don't write the actual comments anymore, our 2 stores do much better with used cars when there are quality comments and they are pictured up. I hired a lot photo company for both of our stores, our guys were not getting done at the store that I was not doing. Getting the comments to be of decent quality is the challenge. They are just starting to see the value.Our cars have a default comment with value added info, free oil changes etc. then the vehicle specific details are added in front of this. That way, there is some info in place until the car gets what I call "dressed". Photos, custom comments, tightened up.I sent Autotrader's comment tips to our 2 guys that are doing the comments. Useful.http://weworkforyou.com/insights/insights/view/telling-your-value-story-with-custom-commentsBill
While I don't write the actual comments anymore, our 2 stores do much better with used cars when there are quality comments and they are pictured up. I hired a lot photo company for both of our stores, our guys were not getting done at the store that I was not doing. Getting the comments to be of decent quality is the challenge. They are just starting to see the value.
Our cars have a default comment with value added info, free oil changes etc. then the vehicle specific details are added in front of this. That way, there is some info in place until the car gets what I call "dressed". Photos, custom comments, tightened up.
I sent Autotrader's comment tips to our 2 guys that are doing the comments. Useful.
http://weworkforyou.com/insights/insights/view/telling-your-value-story-with-custom-comments
Bill
