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My issue with MMR is their data has always been very 'dirty'. They omit a bunch of data and it doesn't take into consideration any vehicle which no-sold. Anything MMR has added over the years is a massive red flag screaming, 'this only helps sellers'. Look no further than the adjusted CR MMR. CRs are notoriously inaccurate and also known to be influenced by the seller. How are you going to tell me a vehicle is worth more as a 4.5 because the seller slid the CR writer a $100?


Current online offsite acquisition is like walking blindfolded through a minefield. AI will have a place, I'm just not sure how/where yet.