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They came into RFID via "Service Concierge" (a natural RFID concept).  (Fast Forward to the 54 second mark)[media=youtube]-MCl3qNkbJc[/media]




Their dealers push them into what we're talking about. My Dealer Lot - RFID Automated Client Recognition & Messaging


RFID units pick up arrival of a vehicle at the entrance of service, detail, body shop, etc...  Add RFID antennas at your store entrance and you'll know when a unit is off on a test drive (sales or service) and how long its been gone.


We have a free car wash membership with purchase, it would be smart marketing to tie that data to a customer record and if I am a sales rep, I want a text message to meet and greet my customer when they hit the free car wash!


The RFID parts are not expensive the install and set up is.  Lots of upside if deployed.

HTH