Reply to thread

That would be an expensive shot in the dark to just throw all the inventory up there.  We've toyed with the idea on a few occasions, but laid off based on prior attempts with more common vehicles that didn't even get a nibble.

Think about it like this:

50 cars in stock, roughly (very rough) $50 per listing* = $2,500

If we figure the average lead costs $20, then you'd have to receive 125 inquiries on your eBay listings to keep up with the regular third party lead average price. But if you figure an 8% closing ratio (average for third party leads) on 125 leads, then you'd sell 10 cars.  That would equate to $250 of advertising spend to car sold which isn't terrible.  However, you also have to ask yourself if you're ready to handle that number of inquiries in a 7 to 10 day period. 

That's just looking at the hypothetical numbers.  eBay is a bit of a different animal than your typical third party lead source, so it is really anyone's guess as to how well you'll do.

*eBay's fees vary based on whether you sold something or not, so I'm basically pulling this number out the wazoo:  http://pages.ebay.com/help/sell/motorfees.html