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eBay is no doubt a different marketplace no matter how hard they have attempted to be more like an AutoTrader or Cars.com.


eBay has IMO been unsuccessful in their "ebay local" due to a lack of initial support and marketing from the launch.


I was a beta dealer for their local product and it quickly proved to be unsuccessful. I have a few dealers now still lingering on the product with basically no results.


However, with all that being said..if you are going to become an eBay dealers like Texas Direct; live it, breath it, sleep it and eat it..I have no doubt you could find success in it.


Ahhh...I remember one of my dealers begging me to go on eBay. I told him what I said above. You need to have the person/s at the dealer that are willing to work the product and take full ownership. You can't half ass it and think your going to be successful. It's not going to happen. 3 months later after all my work to get them up and running on eBay..they're no longer posting cars on ebay. All the energy that could had been exerted into other avenues of conversion and sales.


You can always jump in and give it a shot and see what you can work out of it while keeping Alex's response in mind as well. eBay is a lot of work...are there other areas that you can focus on while gaining the same results for less effort and money? Only you can answer that question.